T-Mobile/Reeses Halloween Collab
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DePalma Creative collaborated with T-Mobile and Reese's on a fun-filled, Halloween-themed ad campaign. The project brought together the innovative telecommunications giant T-Mobile and the Reese's brand that we all know and love, aiming to create a memorable and entertaining ad for the Halloween season. The picturesque backdrop for this project was a beautiful brownstone in the heart of Brooklyn, New York.
DePalma Creative took on the challenge of bringing the Halloween magic to life on screen. The team was responsible for orchestrating every aspect of the production, from securing NYC street permits to casting talented actors, sourcing props, and assembling a full crew for a two-camera shoot. Securing the necessary NYC street permits was crucial to ensure a smooth and legal production process in the bustling city. The casting process involved selecting actors who could convey the Halloween spirit and the synergy between T-Mobile and Reese's. With a full crew at their disposal, including skilled camera operators, lighting technicians, and production assistants, the team was well-prepared to capture every moment of this unique Halloween campaign.
The ad campaign introduced a host of innovative elements to captivate the audience. DePalma Creative casted very talented child actors to add charm and authenticity to the campaign. To promote T-Mobile's cutting-edge 5G technology, the brownstone's apartment number was creatively transformed into "5G." The set design drew inspiration from the Halloween theme by building a special mechanism installed to automatically distribute Reese's candy from the brownstone's door mail slot. This delightful surprise activated when trick-or-treaters rang the bell, creating a unique and engaging interaction between the actors and the audience. Specialized lighting and fog machines were also used to enhance the Halloween atmosphere, adding an element of mystery and excitement.
Our approach is strategy, storytelling, and branding
At DoorDash, we celebrate the people behind every order. Our mission is to empower and grow local economies. When consumers get their goods, local merchants get business, and Dashers get paid.
we celebrate the people behind every order. Our mission is to empower and grow local economies. When consumers get their goods, local merchants get business, and Dashers get paid. celebrate the people behind every order. Our mission is to empower and grow local economies.
We strategically employed three distinct camera setups, each serving a unique purpose. Our main camera was on a tripod, capturing essential wide, establishing shots. Our second camera was on a Steadicam, which granted us the freedom to smoothly follow actors and capture dynamic, fluid shots. The third, a camera on a Dana Dolly facilitated tracking shots and added a different sense of motion to the sequences. These creative choices provided an engaging way to transition between scenes, showcasing the charm of the actors, along with beautiful setting. The use of a 2-ton grip truck allowed us to access an array of lighting fixtures and grip gear, guaranteeing that each shot was lit to perfection.
To maintain effective communication and ensure that our clients had full visibility into the production process, we set up a dedicated tent for the video village. Here, clients could monitor shots, discuss creative decisions, and provide real-time feedback. Additionally, we created a separate area near the set for the cast. This space was equipped for makeup application and served as a comfortable standby location for actors awaiting their scenes.
One of the campaign's standout features was a special mechanism installed to automatically distribute Reese's candy from the brownstone's door mail slot. This delightful surprise activated when trick-or-treaters rang the bell, creating a unique and engaging interaction between the actors and the audience. Specialized lighting and fog machines were employed to enhance the Halloween atmosphere, adding an element of mystery and excitement.
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The campaign resulted in two heartwarming spots. In one spot, an adorable child actor dressed as a professor, complete with a lab coat, whiteboard, and pointer stick, delivered the tagline, "If network was a candy, I'd be loading up on T-Mobile." In the second spot, the children dressed up for trick-or-treating strolled along the beautiful brownstones with their parents at dusk, arriving at the magical T-Mobil/Reeses doorstep. This allowed us to capture heartwarming shots that delivered the essence of Halloween.
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